- Statistics/Economics background with SQL/Python expertise  

- Familiar with cross-border data sources (SimilarWeb/Statista/Customs data)  

- Capable of building predictive models (demand forecasting/price elasticity)  

- Tableau/Power BI visualization experience  

- Monitor market trends (category growth/competitor share/policy changes)  

- Develop user personas (RFM model/cluster analysis)  

- Produce weekly/monthly insights reports (inventory recommendations)  

- Optimize data dashboards (sales performance/ad attribution)  

- Skilled in Premiere/After Effects for product demo videos  

- Understand TikTok/YouTube short video best practices  

- Live streaming experience preferred (English hosting)  

- Basic 3D animation skills (Blender/C4D) a plus  

- Produce unboxing/tutorial/testimonial videos  

- Manage YouTube/TikTok accounts to improve watch time  

- Create short video ads (15s/30s multi-version adaptation)  

- Analyze video metrics (views/engagement/traffic)  

- 5+ years international branding experience with DTC cases  

- Expert in brand positioning (Brand Pyramid etc.)  

- Knowledgeable in overseas trademark registration/VIS standards  

- Excellent visual communication skills to guide design teams  

- Develop brand globalization strategies (value proposition/visual identity)  

- Plan campaigns (offline exhibitions/online co-branding)  

- Monitor brand health (NPS/social media presence)  

- Manage brand assets (trademarks/domain names/IP content)  

- 3+ years B2B foreign trade account management experience  

- Strong negotiation skills for LC/OEM orders and complex requirements  

- Adaptable to time zones for efficient EU/Middle East client communication  

- Proficient in CRM systems (e.g. Salesforce)  

- Manage key accounts ($500k+ annual procurement) lifecycle  

- Collect product requirements and coordinate R&D/supply chain teams  

- Handle complaints and order exceptions (quality issues/logistics delays)  

- Implement upselling strategies to increase ARPU  

- Proficient in Shopify/BigCommerce backend operations  

- Familiar with GA4/GTM setup and cart abandonment analysis  

- Experience configuring cross-border payments (Stripe/PayPal) and logistics  

- Knowledge of CRO optimization (checkout process simplification)  

- Daily website maintenance (product listing/promotion setup/plugin management)  

- Optimize conversion paths (navigation/CTA buttons/trust badges)  

- Conduct landing page A/B tests (product images/videos/reviews)  

- Troubleshoot website issues (payment failures/page loading speed)  

- TEM-8 or equivalent with cross-border product copywriting experience  

- Understand overseas consumer preferences for blog/EDM/social content  

- Knowledge of SEO writing (keyword density/heading tags etc.)  

- Shopify content operation experience preferred  

- Create product descriptions, blog articles, email marketing copies  

- Develop social media content calendar (Facebook/Instagram/LinkedIn)  

- Localize product materials for cultural adaptation  

- Analyze content performance via Hotjar etc.  

- 2+ years cross-border ad experience managing $50k+/month accounts  

- Expert in Google Ads/Facebook BM structure with shopping ad success cases  

- Familiar with UTM tracking, CAPI integration and other monitoring technologies  

- A/B testing mindset to improve ROAS through audience segmentation  

- Set up and optimize Google Search/Shopping & Facebook ad campaigns  

- Design targeting strategies (interests/remarketing/lookalike audiences)  

- Daily monitoring of CPC/CTR metrics and bid adjustments  

- Collaborate with designers on high-conversion ad creatives  

- Proficient with SEO tools (Ahrefs/SEMrush/Moz) and independent website optimization  

- Understand Google algorithm updates with successful English keyword strategy cases  

- Knowledgeable in technical SEO (Schema markup, site architecture optimization)  

- CET-6 or above, able to write English backlink outreach emails  

- Develop SEO optimization plans (keyword strategy/content optimization/link building)  

- Monitor website indexing/rankings and fix technical issues (404/duplicate content)  

- Acquire high-quality backlinks (Guest Post/partnerships etc.)  

- Produce regular SEO reports (organic traffic/conversion rate/core keyword rankings)  

- Bachelor's degree or above in Marketing, International Trade, Advertising or related fields  

- 3+ years of marketing planning experience in cross-border e-commerce or foreign trade  

- Familiar with overseas market (EU/US/SEA etc.) consumer behavior and marketing strategies  

- Proficient in marketing funnel models, campaign ROI calculation, and independent proposal capabilities  

- CET-6 or above, able to draft English marketing proposals  

- Develop quarterly/annual cross-border marketing strategies (including social media, EDM, KOL channels)  

- Plan holiday promotions (Black Friday, Christmas etc.) and track conversion data  

- Coordinate with design and operations teams to execute campaigns and optimize user journey  

- Analyze competitor marketing trends and propose differentiated strategies