Standardized Operating Procedures (SOP) are the source of certainty. We break the cooperation cycle into 8 key milestones to ensure the project moves forward on time and quality.
We don't launch blindly. First, we audit your site code, past ad accounts, and product compliance. Confirm cooperation boundaries and KPI goals.
Install GTM container, configure GA4 E-commerce events (Add to Cart, Purchase, Value). Verify domain ownership and email configuration.
Based on competitor analysis, produce first batch of test assets (Static + Short Video). Write intent-based Ad Copy.
Sync first-leg shipping or warehouse stock. Test Payment Gateway (Stripe/PayPal) connectivity to ensure frictionless Checkout.
Launch small budget campaigns on Google Shopping & Meta Broad. Accumulate seed users, test CTR/CPM of different assets/audiences.
Based on first month data, pause underperforming ad sets. Scale high-potential creatives. Optimize Landing Page to boost CVR.
Once ROAS is stable (e.g., >3.0), gradually increase budget (+20% weekly). Expand Remarketing and Lookalike audiences.
Continuous Account Health monitoring. Assist with global VAT filing. Ensure compliant fund repatriation.